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In my previous post (GHOST_URL/sp-2013-some-new-delegatecontrol-additions-to-the-sharepoint-2013-master-pages) I talked about how you could use the new delegate controls in the master page (seattle.master) to modify a few things in the SharePoint UI, including the text in the top left corner saying "SharePoint". If your goal is simply to change the text, or hardcode a link without the need for any code behind, you could do it even easier with PowerShell.

Changing the SharePoint text to something else using PowerShell

Before:

[![image](GHOST_URL/content/imagimageet/content/images/2013/01/image8.png)

After:

[![image](GHOST_URL/content/imagimageet/content/images/2013/01/image9.png)

PowerShell Snippet

$webApp = Get-SPWebApplication http://tozit-sp:2015
$webApp.SuiteBarBrandingElementHtml = "Awesome Text Goes Here" 
$webApp.Update()

Enjoy.