In my previous post, SP 2013: Some new DelegateControl additions to the SharePoint 2013 master pages, I talked about how you could use the new delegate controls in the master page
seattle.master to modify a few things in the SharePoint UI, including the text in the top left corner saying "SharePoint". If your goal is simply to change the text, or hardcode a link without the need for any code behind, you could do it even easier with PowerShell.
Change the SharePoint text using PowerShell
Here's a short PowerShell snippet you can run to customize the text:
$webApp = Get-SPWebApplication http://tozit-sp:2015 $webApp.SuiteBarBrandingElementHtml = "Awesome Text Goes Here" $webApp.Update()
Before the change:
After the change: